Our historical data showed that webinars had performed extremely well for Speaker Nation in the past, so this is what we decided to implement this time around as well. The goal was to grow their list and position Eric and the Speaker Nation team as experts in their field so that we could then sell their $1,997 course, Course Creation Bootcamp,
We targeted a mixture of cold, warm, and lookalike audiences that were very specific to people who were interested in business and creating online products/courses. For the bootcamp, we targeted only people who watched the masterclass, roughly 2,000 people.
We also offered a fast action bonus for people who purchased the bootcamp within the first 48 hours to build a sense of urgency that encouraged people to buy as soon as possible.
One thing that really made this launch successful was that Eric created videos that directly addressed his audience’s biggest objections to buying his course by answering their frequently asked questions and concerns, which performed far better than their usual images/graphics.
We ended up exceeding our sales goal, making 27 sales total. This launch began in June and had a return on ad spend of 781% by the end of the month, but by the end of July we were able to dial this all the way up to 1,271%!