Peng was already having success, but to keep growing he wanted to scale his ads. We did this by finding more audiences for him to run ads to and testing more ads in the audiences that were already successful.
Side note: Especially when selling high priced items, it’s key to nurture new and old followers by providing valuable content throughout the sales process. This maximizes your return on ad spend.
A ninja way to find more audiences is to boost your best performing organic content. Then, create a lookalike audience of the users who engage with the boosted post. We did this and offered our target audience a free digital business blueprint.
Other target audiences we tested included: