When Mallory first joined forces with us, she was honest about the challenges she faced: "This investment was a stretch for me. Since I put my webinar on evergreen and stopped offering sales calls, my sales have taken a BIG hit."
However, the January results were a mind-blowing turning point, not just in terms of outcomes, but also in our approach. The main goal was to massively increase Mallory's sales revenue. After seeing a decrease in sales from her shift to an evergreen model and discontinuing sales calls, we decided to revert to a strategy that had previously worked for her: a live launch funnel.
Our team collaborated with Mallory to reimagine her live 5-day challenge. We equipped her with an effective pitch script, a captivating bonus offer, and a series of follow-up emails, all aimed at enhancing her sales process without the need for direct sales calls.
We went through a meticulous review and optimization of Mallory's challenge, offering expert advice and actionable suggestions for improvement. This included auditing her registration page and emails to ensure they were primed for maximum engagement. Moreover, we crafted targeted ad copy and creatives, strategically driving leads to her launch. Our focus was on precise targeting, tailored to resonate with her specific audience.
With an investment of only $1k, she hit a launch revenue of over $43,000, making a 43x return on her ad spend. This success was not just financial; it was proof that her new strategy was in alignment with her AND her audience. This was a pivotal moment for Mallory, proving that she didn't need sales calls to sell her course and that she could effectively reach a cold audience.