When Lindsay first came to work with Hirsh Marketing we knew that we had to “buy data” in order to see how her funnel actually converted.
We started out by choosing a budget Lindsay was comfortable with for the first month, knowing that she may not make it all back immediately.
Making back her investment was going to depend on how the funnel converted and we didn’t have enough data (yet) to know how much she was going to pay for her webinar registrations or how her webinar was going to convert.
Our main strategy was a live webinar that we were going to turn automated as soon as we knew it would convert. Lindsay was going to do one initial live webinar and then a weekly ongoing one if she had to until it was converting.
We chose to spend $3,000 that first month and aimed to sell 3 of her $997 courses to break even on her ad spend. We worked backwards and knew that we needed to get at least 300 people registered for her webinar to hit that sales goal. That meant we could afford a maximum of $8 cost per registration.
Since joining Hirsh and putting in place an evergreen funnel that Hirsh Marketing has really helped her scale, she gets sales every single day. She’s been able to go from a couple of sales monthly to five figure months and beyond. Every month since she’s been working with Hirsh Marketing has been a better month than the one before.