Our team worked with Kristen to develop a comprehensive Kickstarter campaign strategy to ensure its success. Kristen had already made the decision to launch her product through Kickstarter, and we worked together to create a plan that would effectively promote her product and generate interest among potential backers.
Our team recognized that Kristen's product, a portable hammock stand for two people, was unique and had great potential in the outdoor market. Therefore, we focused on developing a strategy that would showcase the product's benefits and appeal to its target audience. We set a goal to hit $20K in crowdfunding.
In addition to the Kickstarter campaign, we implemented a 10-day awareness campaign to drive interest and build momentum for the launch. We also optimized the campaign page with engaging visuals, persuasive copy, and a clear call to action to maximize conversions.
Our team closely monitored the campaign and made adjustments along the way to ensure its success. We provided regular updates to Kristen and worked closely with her to respond to any questions or concerns from potential backers.