When Kendra and our team began to dive into planning her live launch, she didn’t have separate funnels for her organic and paid traffic, which meant that tracking her leads was extremely difficult. Before we did anything else, we encouraged Kendra’s team to create separate organic and ads funnels first so that our team could accurately track and optimize throughout the entirety of her launch.
The duration of the launch was June 30th through July 11th. During this time, Kendra hosted a free 5-day experience, and at the end she held a live webinar where she pitched her high ticket mastermind, Unsexy Launch. We drove ads straight to the sales page for it and it knocked it out of the park (hello 33% landing page conversion)!
During the launch, we tested several new audiences, which can be difficult as you have a very short period of time where people are registering, and testing audiences can take time. Even though we were somewhat restricted on testing because of this, we found killer audiences right off the bat thanks to the work Kendra had put in to get ultra clear on her target audience! We were able to continue scaling those winning audiences throughout her launch to maximize our sales.
Kendra had a cap at 10 sales for her mastermind as space was limited. She easily filled all ten of those spots, and still had an overwhelming amount of leads who were interested, but weren’ quite prepared to invest in it yet. Kendra was determined to serve as many entrepreneurs as possible, so she decided to down-sell those leads into her $997 Credit Architect course. She also took pieces from her mastermind and created a brand new product called The Road To Unsexy (priced at $2,497) as an accelerator to help people get into her mastermind.
Kendra’s launch absolutely CRUSHED it. Her hard work and collaboration with Team Hirsh resulted in a six-figure launch, bringing in a 5.4X ROAS and a total of $113,144 from the ads & organic funnels combined!