As soon as Jessica came to work with Hirsh Marketing we used the small amount of data she had from her course sales and created projections and goals so everyone was on the same page with expectations and goals from the beginning.
When Jessica first had her strategy call she wasn’t sure what her sales goal were, she just knew she wanted more sales than her organic launch.
Following Step 1 of The Hirsh Process we made sure to set a sales goal and then worked backwards from there. This gave us the exact numbers we needed to meet at each stage of her launch from list building to webinar to sales. This also allowed Jessica to agree on the ad spend that was going to be required to achieve her goals and kept everyone on the same page throughout the entire process.