PHASE 2: Webinar Launch Campaign
When it came time to launch Jessica’s product and open the doors to her course, we focused on a live webinar being the main component of her launch.
We drove traffic for 8 days to her webinar registration, both to warm and cold traffic. We then had a 10-day open cart period for her course before the doors closed.
The product was Business Behind The Blooms, a $997 course teaching floral designers, stylists, and planners how to grow their business. Our goal was to get at least 100 sales on this course during her open cart period.