To make the transition as smooth as possible we continued to run her drop shipping funnel in the background while testing new lead gen strategies for her new core offer 'The Passive Project'.
We had to answer the question... What do digital content creators that are launching a business truly want?
(Note: it's very important to offer something unique, at Hirsh we don't simply recycle other offers in the marketplace).
Free offers that we tested in Gemma's ads included:
A funnel building blueprint/checklist
A masterclass to teach how to automate and increase digital product sales
A video series on launching digital product funnels.