We started Doug and Hayley’s strategy with an opt in that then led to a webinar which sold their $997 course. We also ran ads directly to the webinar to test if that was more effective.
After running their ads for a while and seeing sales come through, our data showed us that leads to the opt in were coming in at a higher cost than webinar registrations and that we were only seeing sales from people that came directly through the webinar, instead of the initial opt in ads we were running.
We made the transition to switch more budget from the opt in towards the webinar ads and focused heavily on the audiences that were working to bring in sales. While Doug and Hayley’s main audience is “stay at home moms”, we also started testing new audiences and interests and have found some success targeting women who are interested in Entrepreneurship as well.
The success of Doug and Hayley’s ads are due to the data driven decisions we have made, their solid understanding of their target audience, the great product they offer their target audience, and their constant focus on improvement of conversion metrics.