We targeted cold and warm audiences to the book funnel as well as one of the lead gen funnels he had for an auto-webinar.
Using a Video Sales Letter (VSL) on each page of his funnel, he engaged site visitors and spoke directly to his potential client’s questions and objections.
The original landing page just had a button to buy the book that took visitors to another page for the order form.
Our team took a look at the layout of the landing page and recommended that he move the order form for the book to the right of his VSL on the first landing page rather than taking people to another page - reducing the steps needed to buy the book.
We also created an inline pixel event that tracked the order form’s button click as “Initiate Checkout” so we could retarget those that initiated checkout but did not buy the book with other sales ads.
Leads who purchased his free book were also presented with an additional offer which helped to offset Chris’s ad costs.