In the first phase, our list building phase, we started with a few general lead magnets to build his list such as a “Proven Scripts” opt in for network marketers to use as well as a Linkedin strategy for network marketers to use in recruiting.
On the thank you page of each opt in there was a self-liquidating offer (or tripwire) for $27 and an upsell to that tripwire for $97. Each of these offers were connected to what the lead originally opted in to and felt like a natural next step from the opt in so they converted tremendously well.
We were able to pay for 100% of his lead generation ad spend just by using these tripwires and self liquidating offers. This was huge and more than we expected and we put the revenue from these funnels right back into growing his list. Bob knew his audience and what they wanted and that was a massive contributor to these initial funnels working so well.