Sales and retargeting campaigns that we ran for 13 days after the webinar which was the enrollment period for this new course. The course was priced at $497.
We retargeted all of Annie’s warm audience and anyone who had registered for the webinar with intentional sales ads. We had specific sales ads for various groups such as people who had watched the webinar, attended the webinar or visited the sales page and as the promotion window got closer to the end we really pushed the urgency that this course would not be offered at this price again. This connected with Annie’s audience to have segmented retargeted ads as well as pushed them to make a decision if they were on the fence by utilizing strategic urgency.
As you can see from the numbers below, we got a lot of purchases from Annie’s warm traffic that did not even sign up for the webinar but were in one of her warm audience buckets and were interested in her program and taking advantage of the amazing offer of a new course for a price that would never be offered again.