Annie is a bestselling author and her book and program focus on ending the conflict between your conscious desire to drink less, and your unconscious belief that alcohol is beneficial. She has been featured in NPR, The Huffington Post, Forbes and several other publications.
Annie came to us right around her launch time for her new program. Our team had to turn around assets and strategy fast for this launch to be a success but we were excited to do it, especially because we were excited to be a small part of the impact Annie and her work makes in supporting people to drink less.
Up until this point Annie had hired another agency to run her ads but was having a lot of issues with getting accurate reporting. This was uncovered in the initial conversations we had with Annie about taking over her ads and we were adamant about implementing our unique reporting process in her account to get accurate data and be able to make decisions based off of it.